Project Overview
Project Overview
Project Overview
Designed an end-to-end digital experience for Axis Bank credit card users to discover and redeem exclusive wellness benefits seamlessly.
Designed an end-to-end digital experience for Axis Bank credit card users to discover and redeem exclusive wellness benefits seamlessly.
Objective
Objective
Objective
The objective was to create a structured, intuitive, and visually consistent experience that enables users to seamlessly explore available benefits, understand offer details and eligibility, select relevant services, and complete redemption through flexible payment options such as credit card, UPI, or reward points — all within a frictionless end-to-end flow.
The objective was to create a structured, intuitive, and visually consistent experience that enables users to seamlessly explore available benefits, understand offer details and eligibility, select relevant services, and complete redemption through flexible payment options such as credit card, UPI, or reward points — all within a frictionless end-to-end flow.
My Role
My Role
This was primarily a UI/UX design project where I:
This was primarily a UI/UX design project where I:
Translated business requirements into structured user journeys
Designed category-based experiences (Fitness, Health Checkups, Doctor Consultations, Nutrition)
Simplified plan selection, subscription, and redemption flows
Ensured consistency with the Axis Bank design system
Create a Responsive Design (Web & Mobilt)
Translated business requirements into structured user journeys
Designed category-based experiences (Fitness, Health Checkups, Doctor Consultations, Nutrition)
Simplified plan selection, subscription, and redemption flows
Ensured consistency with the Axis Bank design system
Create a Responsive Design (Web & Mobilt)
Translated business requirements into structured user journeys
Designed category-based experiences (Fitness, Health Checkups, Doctor Consultations, Nutrition)
Simplified plan selection, subscription, and redemption flows
Ensured consistency with the Axis Bank design system
Create a Responsive Design (Web & Mobilt)
Design System & Foundation
Design System & Foundation
Design System & Foundation
To maintain visual consistency and trust within the Axis ecosystem, I closely studied the Axis Design Foundation and applied its typography, color system, spacing grids, and component standards. I established reusable UI patterns such as benefit cards, offer badges, pricing modules, and CTA hierarchies to ensure scalability across multiple benefit categories and future expansions.
To maintain visual consistency and trust within the Axis ecosystem, I closely studied the Axis Design Foundation and applied its typography, color system, spacing grids, and component standards. I established reusable UI patterns such as benefit cards, offer badges, pricing modules, and CTA hierarchies to ensure scalability across multiple benefit categories and future expansions.
Visual Design
Visual Design
After multiple rounds of wireframing and iterations, I finalised the visual design, ensuring clarity & consistency.
After multiple rounds of wireframing and iterations, I finalised the visual design, ensuring clarity & consistency.
A. Landing Page
A. Landing Page
A. Landing Page
The landing page was designed for quick discovery and clear value communication. Benefits were organized into intuitive categories with visible reward points and featured highlights, ensuring strong hierarchy, minimal cognitive load, and clear primary actions to guide users toward exploration.
The landing page was designed for quick discovery and clear value communication. Benefits were organized into intuitive categories with visible reward points and featured highlights, ensuring strong hierarchy, minimal cognitive load, and clear primary actions to guide users toward exploration.
B. Explore Benefits
B. Explore Benefits
B. Explore Benefits
Created dedicated benefit landing pages designed to help users easily explore and discover available offers through clear categorisation, strong visual hierarchy, and intuitive navigation.
Created dedicated benefit landing pages designed to help users easily explore and discover available offers through clear categorisation, strong visual hierarchy, and intuitive navigation.
C. Other Screens
C. Other Screens
C. Other Screens
